A recent survey, published in the April 2013 issue of Convene Magazine, asked meeting professionals about their own professional development. More than 350 planners responded to the survey questions, which included this one:
You might be surprised to learn that the number one answer was “Social-Media marketing and engagement”, edging out the other responses including Negotiating/contracts, Technology, and Budgeting.
Actually, it’s not so surprising that meeting and event planners want to sharpen their social media skills. Social media platforms like Facebook, Twitter, Blogs, LinkedIn, YouTube or Pinterest cost nothing to use and can be leveraged to create buzz, boost attendance, and keep followers informed about upcoming events. Planners also find social media useful in getting critical feedback before, during, and after their events.
But where to begin? There’s a ton of information out there, so we searched the web to find helpful resources written specifically for you. Here are a few of the best:
7 Essential Social Media Resources for Meeting and Event Planners
This article from Social Media Examiner reveals “10 creative ways to use social media to increase your chances for a gangbuster event.”
This free eBook from Cvent Solutions will help you gain an understanding of the social media landscape, identify where your target audience interacts online,assist you in developing a social media strategy relevant to your event, and give you practical advice on how to get started in social media for event marketing.
This excellent article from Social Media Today outlines some very simple, yet powerful ways to take full advantage of social media to increase the buzz around and about your event. From from generating interest to building engagement with attendees and finally increasing attendance, the author will show you how to achieve all the targets using social medial
Published by Smart Meetings in 2010, this is still a great “Social Media 101” nuts-and-bolts guide for meeting and event planners. This is a helpful jumping point for the social media bandwagon!
Social media forms an essential ingredient for today’s successful meeting planners, but only if applied strategically. In this Managing Matters Blog post, Randall Craig, President of 108 ideaspace, talks about practical ways to using social media for your event; planning it, promoting it, delivering it, and what to do after the event.
If you’ve ever felt crushed by social media — as if Facebook, Twitter and blogging are piling more “to dos” on an already full plate, you’re not alone! Engage365 asked Jeff Molander, social media expert and author of “Off the Hook Marketing: How to Make Social Media Sell For You”, to share his simple, step-by-step way to get more “butts in seats”. Check out the short video, “Three Habits of Highly Successful Social Media Planners”, then contact Jeff to access more free videos in the series.
This helpful meetingsnet.com article will show you how to incorporate visual social media to promote your events and engage attendees. Meeting and event planners can use the visual social media site Pinterest to showcase previous events, seek ideas for new projects, highlight key speakers, provide exposure for sponsors, promote the destination, and build excitement around the event.