How to Use Social Media to Plan and Promote Blockbuster Events

A new survey from Constant Contact confirms it: Successful planners are leveraging social media to promote their conferences, corporate meetings and nonprofit even ts. More than three-quarters (77 percent) of those surveyed already use social media to market events, and another 14 percent plan to do so in the next year.

If you’re not using social media to promote your events, perhaps you’re like the planners who indicated the number one reason is because “they don’t know how”.  Here’s a place to begin:

Five recent “how to” articles to get you up-to-speed (or teach you some new social media tricks).

1. Quick Guide to Promoting your Event on Facebook
(MeetingsNet)

With over 800 million users, Facebook is still the best social media forum to promote events, conferences and meetings. Meetings Net guest blogger Josh Marx gives planners a handy step-by-step guide to set up an events page and promote the event on Facebook.

http://blog.meetingsnet.com/face2face/2012/03/14/quick-guide-to-promoting-your-event-on-facebook/

2. Five Ways to Use LinkedIn for Conferences
(Linked Into Business)

Follow this article’s advice to “Double the ROI of Your Conference or Tradeshow”. Here are five ways you can use LinkedIn for more success, more sales, and more engagement before, during and after your conference and tradeshow.

http://linkedintobusiness.com/5-ways-to-use-linkedin-for-conferences/

3. 10 Tips for Promoting Your Events with the New LinkedIn Events Tool
(Social Media Examiner)

LinkedIn Events ToolThe largest professional social network has been busy updating features, and the LinkedIn Events Tool is the most recent application to receive an overhaul. This article uses screenshots to illustrate five tips for creating and optimizing your LinkedIn Event, and five tips to promote and share your LinkedIn Event.

http://www.socialmediaexaminer.com/10-tips-for-promoting-your-events-with-the-new-linkedin-events-tool-2/

4. How to Successfully Promote Events With Social Media
(Eventish)

Social media is an amazingly powerful channel – this article discussed actual ways to promote events with social media, and also reminds planners that there a few things they need to do first.

http://blog.eventish.com/2011/12/12/how-to-successfully-promote-events-with-social-media/

5. Resources for Using Pinterest For Events
(Conferences that Work)

Curious about Pinterest, the new “Virtual Pinboard”? Adrian Segar, author of Conferences that Work – Creating Events that People Love, did a great job assembling best resources for meeting and event professionals who want to learn how to use this currently-popular social networking tool.

http://www.conferencesthatwork.com/index.php/technology/2012/03/resources-for-using-pinterest-for-events/

and finally…

Event Marketing and the Next Big Thing
(Planner Wire)

Now that you’ve learned more about Pinterest, should you use it promote your next big event? Read this blog post by Keith Johnston and then decide.

http://plannerwire.net/2012/03/09/event-marketing-and-the-next-big-thing/

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