Need more proof that face-to-face meetings are essential for building trust and developing relationships?

If we’re so connected through technology, why do we feel increasingly disconnected?  Several studies cited by Belinda Luscombe in a Time.com article prove that high-tech “lean communications” like email and videoconferencing are stripping away personal interactions that lead to trust – critical in business settings.

In Rockmann and Northcraft’s study, 200 students were divided into teams and asked to manage two complicated projects: one having to do with nuclear disarmament; the other, price fixing. Some groups communicated via e-mail, some via videoconference and others face to face. In the end, those who met in person showed the most trust and most effective cooperation; those using e-mail were the least able to work together and get the job done.

Read the full article at www.time.com.

Filed under: Meeting & Incentive News, Miscellaneous