AZAMARA CRUISES®, CELEBRITY CRUISES® AND ROYAL CARIBBEAN INTERNATIONAL® ANNOUNCE NEW eDOCS AND LUGGAGE TAG PROGRAM

MIAMI, November 9, 2009 – Azamara Cruises, Celebrity Cruises and Royal Caribbean International believe that their guests’ cruise experience begins before the first suitcase is packed. Today, the cruise lines announced a new electronic cruise document, or “eDocs,” and luggage tag program designed to offer guests a dynamic, one-of-a-kind pre-cruise documentation experience and simultaneously give travel agents an opportunity to promote their own business. A personalized, interactive, visually appealing, web-based format offers guests all the information they need prior to their cruise, including travel agency contact details, information on shore excursion choices and various onboard offerings available during the guests’ particular cruise, travel and documentation instructions, and much more. Once the booking has been finalized, eDocs will be issued as early as 49 days prior to sailing.

In an effort to offer guests more information in a visually appealing way with less burden on the environment, all Azamara, Celebrity and Royal Caribbean bookings made on or after December 13, 2009, will generate eDocs as the default format for guest travel documents. eDocs also will be the default format for any bookings made before December 13, 2009, that didn’t include a selection of a hard-copy guest travel documents preference. Guests will access their eDocs via each cruise line’s consumer website: www.azamaracruises.com, www.celebritycruises.com and www.royalcaribbean.com.

Filed under: Cruise News