Oxford Economics recently released a study commissioned by the US Travel Association. The study was covered in this months issue of Incentive Magazine which highlighted a number of findings. Most significant: A $4-to-$1 ROI rate for Incentive Travel. Thats right…the study found that for every $1 invested on Incentive Travel it represented a ~$4 returns on incremental revenue.

Add that ROI argument to the  ~20-40% you could save by booking a cruise when pitching to your CFO and you could be setting-sail in no time.

Study Defines a 4-to-1 Rate of Return for Incentive Travel
October 20, 2009
By Leo Jakobson

Having fought off the worst of the AIG effect with a publicity campaign that culminated in a White House meeting with President Barack Obama earlier this year, the U.S. Travel Association also set out to put some sorely lacking hard numbers behind the notion that business travel, including incentive trips, is good for the companies that run programs and the economy as a whole.

Read the full article here…

Filed under: Meeting & Incentive News